Las universidades como instituciones de mercado
A reflection about the transformation that is happening in the universities is presented, which are going from educational service institutions to marketing institutions of the service itself. This situation should be analyzed by professors in their educational practices since every educational prac...
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| Language: | Spanish |
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Universidad de Manizales (UManizales): Centro de Investigaciones Socio-Jurídicas de la Facultad de Derecho
2010
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=3343280 |
| Source: | Ambiente Jurídico, ISSN 0123-9465, Nº. 12, 2010, pags. 164-187 |
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dialnet-ar-18-ART00003769172022-08-03Las universidades como instituciones de mercadoNaranjo Vélez, EdilmaEducación superiorInstituciones de educación superiorMercadeo universitarioEmpresa universitariaPolíticas educativasHigher educationHigher education institutionsUniversity marketingUniversity enterpriseEducational policiesA reflection about the transformation that is happening in the universities is presented, which are going from educational service institutions to marketing institutions of the service itself. This situation should be analyzed by professors in their educational practices since every educational practice is a politics. Therefore, it is necessary that professors in their spaces ask constantly themselves from a critical aspect about the political subject formation, the reflections that it is causing and if he is conscious about what he is promoting when accepting “submissively” the transformation that is happening in the universities. The essay, which is the product of a documental transformation, arises from the questions: Why the universities become educational marketing institutions? and, how does the transformation of the universities as marketing institutions take place?Se presenta una reflexión sobre la transformación que se está viviendo en las universidades, las cuales están pasando de ser instituciones del servicio educativo a instituciones de mercado del mismo servicio. Situación que debe ser analizada por los docentes en sus prácticas educativas, puesto que toda práctica educativa es política. Por lo tanto, es necesario que el docente universitario en su espacio se pregunte constantemente desde un aspecto crítico por la formación del sujeto político, por las reflexiones que está provocando y si él es consciente de lo que está propiciando al aceptar “sumisamente” la transformación que está viviendo la universidad. El ensayo, que es producto de una investigación documental, partió de las preguntas: ¿Por qué las universidades se convierten en instituciones de mercado educativo? y, ¿Cómo se da la transformación de las universidades como instituciones de servicio educativo a instituciones de mercado del servicio educativo?Universidad de Manizales (UManizales): Centro de Investigaciones Socio-Jurídicas de la Facultad de Derecho2010text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=3343280(Revista) ISSN 0123-9465Ambiente Jurídico, ISSN 0123-9465, Nº. 12, 2010, pags. 164-187spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI
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| source |
Ambiente Jurídico, ISSN 0123-9465, Nº. 12, 2010, pags. 164-187
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| language |
Spanish
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| topic |
Educación superior
Instituciones de educación superior Mercadeo universitario Empresa universitaria Políticas educativas Higher education Higher education institutions University marketing University enterprise Educational policies |
| spellingShingle |
Educación superior
Instituciones de educación superior Mercadeo universitario Empresa universitaria Políticas educativas Higher education Higher education institutions University marketing University enterprise Educational policies Naranjo Vélez, Edilma Las universidades como instituciones de mercado |
| description |
A reflection about the transformation that is happening in the universities is
presented, which are going from educational service institutions to marketing
institutions of the service itself. This situation should be analyzed by professors in their educational practices since every educational practice is a politics. Therefore, it is necessary that professors in their spaces ask constantly
themselves from a critical aspect about the political subject formation, the
reflections that it is causing and if he is conscious about what he is promoting
when accepting “submissively” the transformation that is happening in the
universities. The essay, which is the product of a documental transformation,
arises from the questions: Why the universities become educational marketing institutions? and, how does the transformation of the universities as marketing institutions take place?
|
| format |
Article
|
| author |
Naranjo Vélez, Edilma
|
| author_facet |
Naranjo Vélez, Edilma
|
| author_sort |
Naranjo Vélez, Edilma
|
| title |
Las universidades como instituciones de mercado
|
| title_short |
Las universidades como instituciones de mercado
|
| title_full |
Las universidades como instituciones de mercado
|
| title_fullStr |
Las universidades como instituciones de mercado
|
| title_full_unstemmed |
Las universidades como instituciones de mercado
|
| title_sort |
las universidades como instituciones de mercado
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| publisher |
Universidad de Manizales (UManizales): Centro de Investigaciones Socio-Jurídicas de la Facultad de Derecho
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| publishDate |
2010
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| url |
https://dialnet.unirioja.es/servlet/oaiart?codigo=3343280
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| _version_ |
1740262228613922816
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