Las universidades como instituciones de mercado

A reflection about the transformation that is happening in the universities is presented, which are going from educational service institutions to marketing institutions of the service itself. This situation should be analyzed by professors in their educational practices since every educational prac...

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Bibliographic Details
Main Author: Naranjo Vélez, Edilma
Format: Article
Language:Spanish
Published: Universidad de Manizales (UManizales): Centro de Investigaciones Socio-Jurídicas de la Facultad de Derecho 2010
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Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=3343280
Source:Ambiente Jurídico, ISSN 0123-9465, Nº. 12, 2010, pags. 164-187
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Summary: A reflection about the transformation that is happening in the universities is presented, which are going from educational service institutions to marketing institutions of the service itself. This situation should be analyzed by professors in their educational practices since every educational practice is a politics. Therefore, it is necessary that professors in their spaces ask constantly themselves from a critical aspect about the political subject formation, the reflections that it is causing and if he is conscious about what he is promoting when accepting “submissively” the transformation that is happening in the universities. The essay, which is the product of a documental transformation, arises from the questions: Why the universities become educational marketing institutions? and, how does the transformation of the universities as marketing institutions take place?