Nuevos retos en la creación y protección empresarial y marcaria en el metaverso

The metaverse is a new virtual reality in which society is beginning to develop, along with it the companies that enter the metaverse in search of keeping up with the latest virtual standards, creating economies without physical limits and unlimited possibilities. This framework, refers the central...

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Bibliographic Details
Main Authors: Alarcón Lora, Andrés Antonio, Meza Herrera, Andrea Carolina, Mestra Gómez, Tatiana Marcela
Format: Article
Language:Spanish
Published: 2023
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Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8982582
Source:Revista Jurídica Mario Alario D'Filippo, ISSN 2256-2796, Vol. 15, Nº. 29, 2023, pags. 166-178
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Summary: The metaverse is a new virtual reality in which society is beginning to develop, along with it the companies that enter the metaverse in search of keeping up with the latest virtual standards, creating economies without physical limits and unlimited possibilities. This framework, refers the central problem of the creation of new digital goods to be used in these, generating the doubt of how these goods will be protected and how far the protection of each country reaches on these brands. This research work oversees this scope, with special emphasis on the need for new regulations through private entities that create the realities of the metaverse in search of industrial property protection. Thus, the problem of a legal framework for the metaverse is addressed, where based on existing rules and others to be developed, these activities are regulated in order to protect companies and users, emphasizing the importance of doing so under international scope. To this end, this research is based on a legal method with a qualitative approach, which is prone to bibliographic studies of official sources; all this, in order to propose a first approach to the issue.