Relación entre la planeación estratégica y la creación de ventaja competitiva sostenible en emprendimientos de la economía popular y solidaria en el Ecuador
The purpose of the research is to know the correlation between the variables strategic planning and creation of sustainable competitive advantage, within the organizations of the popular and solidarity economy, settled in planning zones 2 and 3 of Ecuador. For the design and methodology, quantitativ...
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8964812 |
| Source: | Killkana sociales: Revista de Investigación Científica, ISSN 2528-8008, Vol. 6, 2022, pags. 185-194 |
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| Summary: |
The purpose of the research is to know the correlation between the variables strategic planning and creation of sustainable competitive advantage, within the organizations of the popular and solidarity economy, settled in planning zones 2 and 3 of Ecuador. For the design and methodology, quantitative – correlational research was used, through a survey applied to 987 associates – entrepreneurs, from five associations belonging to the non-financial sector of this economy. The analysis shows that the development of adequate strategic planning significantly influences the creation of competitive advantages, that is, the different strategies used in entrepreneurship help to be sustainable over time. |
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