Estrategias empresariales en el contexto de las medianas empresas manufactureras. Una búsqueda especializada de literatura.
Business strategies are actions that help organizations to meet their objectives, they must be raised based on a prior analysis of both the internal context and the external context. On this basis, the objective of this paper was to critically and analytically analyze business strategies in the cont...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8964811 |
| Source: | Killkana sociales: Revista de Investigación Científica, ISSN 2528-8008, Vol. 6, 2022, pags. 41-54 |
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| Summary: |
Business strategies are actions that help organizations to meet their objectives, they must be raised based on a prior analysis of both the internal context and the external context. On this basis, the objective of this paper was to critically and analytically analyze business strategies in the context of medium-sized manufacturing companies. Within the methodology used, a qualitative analysis was carried out since the study sought to discover patterns and categories supported by the use of different bibliographic material. Based on what has been indicated, the information was processed through the ATLAS.Ti9 software in order to structure, categorize and contrast the information obtained through semantic networks, co-occurrence table and the calculation of the Emergency Index. Among the main results, the obtaining of 30 codes stands out, the same ones that were generated through the processing of information from scientific articles, which were grouped into the guiding categories (business strategies and strategic management), while as emerging categories they resulted in a total of 9 codes being the most relevant: competitive advantage, environment analysis, goal achievement, action plan, business performance, long-term results, resource forecast, set of actions, future scenarios. Finally, it can be mentioned that business strategies represent a set of actions that are carried out in a company in order to create a competitive advantage, that is, those actions that are carried out in order to achieve certain objectives. |
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