Canales de comercialización en las ventas de la asociación 11 de Octubre
The marketing channel is used so that the products reach the final consumer, some merchants do it directly and indirectly and others through intermediaries, known as wholesalers and retailers who have participation with the market, in the Oc-tober 11 association the problem It is born from the inter...
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| Autores principales: | , , |
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| Formato: | Artículo |
| Idioma: | Castellano |
| Publicado: |
2022
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| Materias: | |
| Acceso en línea: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8878580 |
| Fuente: | RECIMUNDO: Revista Científica de la Investigación y el Conocimiento, ISSN 2588-073X, Vol. 6, Nº. 1, 2022 (Ejemplar dedicado a: Suplemento), pags. 92-108 |
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| Sumario: |
The marketing channel is used so that the products reach the final consumer, some merchants do it directly and indirectly and others through intermediaries, known as wholesalers and retailers who have participation with the market, in the Oc-tober 11 association the problem It is born from the intermediaries when it comes to marketing the product, which brings them a decrease in their income and also because they do not have knowledge about which channel they should use to market their product in an effective and efficient way. For this reason, the objective that was proposed is to analyze the incidence of marketing channels in the sales of the farmers' association October 11 of the El Anegado parish, the method-ology used is exploratory, bibliographic and field, with inductive methods. , deductive and synthetic analysis that allowed to analyze the information, likewise survey techniques were used to the 20 partners and the interview to the president of the association, obtaining as a result that the main marketing channel used in the association is indirect channel because they use intermediaries and this is not profitable because it generates a loss in their income, so an adequate channel must be taken into account that helps the economy of the producers in the commercialization of corn. |
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