La integración de la RSE en la comunicación como factor estratégico de competitividad: análisis bibliométrico
Objective. This document presents the development of the world scientific production of CSR and Corporate Communication. Methodology: Through a bibliometric analysis, using the Scopus platform and the VOSviewer software as a database for the development of networks between authors and publications....
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8804993 |
| Source: | Scientia et PRAXIS, ISSN 2954-4041, Vol. 2, Nº. 3, 2022 (Ejemplar dedicado a: First Semester of 2022) |
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| Summary: |
Objective. This document presents the development of the world scientific production of CSR and Corporate Communication.
Methodology: Through a bibliometric analysis, using the Scopus platform and the VOSviewer software as a database for the development of networks between authors and publications.
Findings: in the last 20 years, CSR and CC are considered relevant variables within the field of strategic management.
Originality. The original of the study is the valuable relationship between both variables for the generation of competitive advantage. The study focuse of the study evolves to the analysis of mediating variables and/or micro variables. |
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