Fundamentos de gerencia aplicados a salud ( PARTE II)
The aim of this article is to state a position on the broad background that marketing involves, many people think that this discipline is advertising, which is totally false, in this article we analyze the most relevant aspects of strategic marketing planning, using the SWOT tool, then we delve into...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8476719 |
| Source: | Killkana sociales: Revista de Investigación Científica, ISSN 2528-8008, Vol. 6, Nº. 1, 2022, pags. 57-66 |
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