La Nueva Ruta de la Seda: oportunidad para el desarrollo turístico de la Aldea Pingan Yuanjiacun, China

In the context of the New Silk Road development plan, Pingan District of Haidong City and Haidong Yuanjia Village Cultural Tourism Co., Ltd. are reshaping the development of Pingan Yuanjiacun Village. The combination of such a cultural brand with the traditional cultural elements of the area has res...

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Bibliographic Details
Main Authors: Min-, Kang, Ramírez Frías, Clemente Hugo
Format: Article
Language:Spanish
Published: 2021
Subjects:
New Silk Road
tourism
rural revitalization
China
Nueva Ruta de la Seda
turismo
revitalización rural
Nova Rota da Seda
revitalização rural
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8379855
Source:Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 9, Nº. 3, 2021 (Ejemplar dedicado a: septiembre-diciembre), pags. 935-956
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La Nueva Ruta de la Seda: oportunidad para el desarrollo turístico de la Aldea Pingan Yuanjiacun, China
Summary: In the context of the New Silk Road development plan, Pingan District of Haidong City and Haidong Yuanjia Village Cultural Tourism Co., Ltd. are reshaping the development of Pingan Yuanjiacun Village. The combination of such a cultural brand with the traditional cultural elements of the area has resulted in the formation of a new economic and cultural model focused on showcasing local culture, creating a cultural exhibition board that integrates ecology, tourism, leisure, health and vacation and integrates autonomously into the framework of the national development strategy of the New Silk Road and creates a new development mode for rural revitalization and cultural dissemination. The aim of the research is to systematize the impact generated by tourism in Pingan Yuanjiacun Village, based on the programmatic framework of the New Silk Road. The study is of mixed type and is based on the literature review and fieldwork that led to the application of surveys to visitors and residents, which analysis is based on descriptive statistics. The results allowed to recognize the impacts and weaknesses associated with the established development model, which allow to take them as a reference for the actions to be developed in the medium term.

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