Estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanas
Agro livestock cooperatives play a significant role in food production and distribution in Cuba. This study identified deficiencies related to the business management processes of these organizations that affect their economic performance. Although there are several studies aimed to improve the effi...
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2020
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8379832 |
| Source: | Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 8, Nº. 1, 2020 (Ejemplar dedicado a: enero-abril), pags. 33-44 |
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Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 8, Nº. 1, 2020 (Ejemplar dedicado a: enero-abril), pags. 33-44
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Spanish
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agricultural commercialization
digital marketing electronic business social networks comercialización agrícola marketing digital negocios electrónicos redes sociales marketing agrícola marketing digital e-business redes sociais |
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agricultural commercialization
digital marketing electronic business social networks comercialización agrícola marketing digital negocios electrónicos redes sociales marketing agrícola marketing digital e-business redes sociais Perdigón Llanes, Rudibel Estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanas |
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Agro livestock cooperatives play a significant role in food production and distribution in Cuba. This study identified deficiencies related to the business management processes of these organizations that affect their economic performance. Although there are several studies aimed to improve the efficiency of the marketing and commercialization systems in Cuban cooperatives, there is a lack of studies related to the application of digital technologies in the commercial relations of these organizations. This research aims to strengthen the commercial management of Cuban agro livestock cooperatives by applying a digital strategy. Analytical-synthetic, historical-logical and modeling methods were used as scientific methods. The proposed strategy is based on the use of social trade through the social network Facebook. The implementation of this strategy will make it possible to expand marketing, market relations, technological innovation and competitiveness of Cuban agro livestock cooperatives.
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Article
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Perdigón Llanes, Rudibel
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Perdigón Llanes, Rudibel
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| author_sort |
Perdigón Llanes, Rudibel
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| title |
Estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanas
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| title_short |
Estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanas
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| title_full |
Estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanas
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| title_fullStr |
Estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanas
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| title_full_unstemmed |
Estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanas
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| title_sort |
estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanas
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| publishDate |
2020
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https://dialnet.unirioja.es/servlet/oaiart?codigo=8379832
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1729390469500108800
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dialnet-ar-18-ART00015228172022-04-05Estrategia digital para fortalecer la gestión comercial de las cooperativas agropecuarias cubanasPerdigón Llanes, Rudibelagricultural commercializationdigital marketingelectronic businesssocial networkscomercialización agrícolamarketing digitalnegocios electrónicosredes socialesmarketing agrícolamarketing digitale-businessredes sociaisAgro livestock cooperatives play a significant role in food production and distribution in Cuba. This study identified deficiencies related to the business management processes of these organizations that affect their economic performance. Although there are several studies aimed to improve the efficiency of the marketing and commercialization systems in Cuban cooperatives, there is a lack of studies related to the application of digital technologies in the commercial relations of these organizations. This research aims to strengthen the commercial management of Cuban agro livestock cooperatives by applying a digital strategy. Analytical-synthetic, historical-logical and modeling methods were used as scientific methods. The proposed strategy is based on the use of social trade through the social network Facebook. The implementation of this strategy will make it possible to expand marketing, market relations, technological innovation and competitiveness of Cuban agro livestock cooperatives.As cooperativas agrícolas desempenham um papel significativo na produção e distribuição de alimentos em Cuba. Este estudo identificou deficiências relacionadas com a implementação dos processos de gestão empresarial destas organizações que afetam o seu desempenho económico. Embora existam vários estudos que visam aumentar a eficiência dos sistemas de marketing das cooperativas cubanas, faltam estudos sobre a aplicação das tecnologias digitais nas relações comerciais destas organizações. Esta pesquisa visa desenvolver uma estratégia para ajudar a fortalecer a gestão comercial das cooperativas agrícolas cubanas através do uso de tecnologias digitais. Métodos analítico-sintéticos, histórico-lógicos e de modelagem foram utilizados como métodos científicos. A estratégia proposta baseia-se no uso do comércio social através da rede social Facebook. A aplicação desta estratégia permitirá ampliar a comercialização, as relações de mercado, a inovação tecnológica e a competitividade das cooperativas agrícolas cubanas.Las cooperativas agropecuarias desempeñan un rol significativo en la producción y distribución de alimentos en Cuba. En este estudio se identificaron deficiencias relacionadas con la ejecución de los procesos de gestión comercial de estas organizaciones que afectan su desempeño económico. Aunque existen diversas investigaciones orientadas a elevar la eficiencia en los sistemas de comercialización y el marketing de las cooperativas cubanas, se constató la carencia de estudios sobre la aplicación de las tecnologías digitales en las relaciones comerciales de estas organizaciones. Esta investigación tiene como objetivo desarrollar una estrategia para contribuir a fortalecer la gestión comercial de las cooperativas agropecuarias cubanas mediante el empleo de las tecnologías digitales. Se utilizaron como métodos científicos el analítico-sintético, el histórico-lógico y la modelación. La estrategia propuesta se sustenta en el uso del comercio social mediante la red social Facebook. La aplicación de esta estrategia posibilitará ampliar el marketing, las relaciones de mercado, la innovación tecnológica y la competitividad de las cooperativas agropecuarias cubanas.2020text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=8379832(Revista) ISSN 2310-340XCooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 8, Nº. 1, 2020 (Ejemplar dedicado a: enero-abril), pags. 33-44spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. 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