Procedimiento para el diseño del producto turístico "GreenRoad" para la agencia de viajes Ecotur S.A.
Every moment that passes in the process of social evolution makes evident the increasing concern for the welfare of the human future, since many of the activities that are carried out cause strong negative externalities. In this position, it is found the tourist activity, which is why the developmen...
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2021
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8379827 |
| Source: | Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 9, Nº. 1, 2021 (Ejemplar dedicado a: enero-abril), pags. 61-92 |
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Cooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 9, Nº. 1, 2021 (Ejemplar dedicado a: enero-abril), pags. 61-92
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| language |
Spanish
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travel agency
agrotourism GreenRoad rural tourism tourism product rural tourism agencia de viajes agroturismo GreenRoad producto turístico turismo rural agência de viagens agro turismo GreenRoad produto turístico turismo rural |
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travel agency
agrotourism GreenRoad rural tourism tourism product rural tourism agencia de viajes agroturismo GreenRoad producto turístico turismo rural agência de viagens agro turismo GreenRoad produto turístico turismo rural Sánchez, Jennifer Sánchez Llabona, Melissa Caridad Procedimiento para el diseño del producto turístico "GreenRoad" para la agencia de viajes Ecotur S.A. |
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Every moment that passes in the process of social evolution makes evident the increasing concern for the welfare of the human future, since many of the activities that are carried out cause strong negative externalities. In this position, it is found the tourist activity, which is why the development of a sustainable tourist model, ideal for family time, becomes an imperative need. This research arises from the problem of not taking advantage of the resources of the "El Trébol" Integral Forestry Farm in Havana del Este, for the development of rural tourism. Therefore, the general objective was established as follows: To propose the design of the GreenRoad tourist product for the Ecotur S.A. travel agency. In order to achieve this objective, an applied, descriptive and field research was carried out and a methodology on the design of tourist products was used, to which some modifications were made to achieve a better adjustment with the objective of the work. In the development of the research, a series of techniques and methodological tools were used, among which the O'Meara test and non-probabilistic random sampling were used, using the Statistica SPSS program. The main result was the proposal for the design of the GreenRoad tourism product in order to promote environmentally responsible tourism.
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Article
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| author |
Sánchez, Jennifer
Sánchez Llabona, Melissa Caridad |
| author_facet |
Sánchez, Jennifer
Sánchez Llabona, Melissa Caridad |
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Sánchez, Jennifer
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| title |
Procedimiento para el diseño del producto turístico "GreenRoad" para la agencia de viajes Ecotur S.A.
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| title_short |
Procedimiento para el diseño del producto turístico "GreenRoad" para la agencia de viajes Ecotur S.A.
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| title_full |
Procedimiento para el diseño del producto turístico "GreenRoad" para la agencia de viajes Ecotur S.A.
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| title_fullStr |
Procedimiento para el diseño del producto turístico "GreenRoad" para la agencia de viajes Ecotur S.A.
|
| title_full_unstemmed |
Procedimiento para el diseño del producto turístico "GreenRoad" para la agencia de viajes Ecotur S.A.
|
| title_sort |
procedimiento para el diseño del producto turístico "greenroad" para la agencia de viajes ecotur s.a.
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| publishDate |
2021
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| url |
https://dialnet.unirioja.es/servlet/oaiart?codigo=8379827
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1729390468304732160
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dialnet-ar-18-ART00015228122022-04-05Procedimiento para el diseño del producto turístico "GreenRoad" para la agencia de viajes Ecotur S.A.Sánchez, JenniferSánchez Llabona, Melissa Caridadtravel agencyagrotourismGreenRoadrural tourismtourism productrural tourismagencia de viajesagroturismoGreenRoadproducto turísticoturismo ruralagência de viagensagro turismoGreenRoadproduto turísticoturismo ruralEvery moment that passes in the process of social evolution makes evident the increasing concern for the welfare of the human future, since many of the activities that are carried out cause strong negative externalities. In this position, it is found the tourist activity, which is why the development of a sustainable tourist model, ideal for family time, becomes an imperative need. This research arises from the problem of not taking advantage of the resources of the "El Trébol" Integral Forestry Farm in Havana del Este, for the development of rural tourism. Therefore, the general objective was established as follows: To propose the design of the GreenRoad tourist product for the Ecotur S.A. travel agency. In order to achieve this objective, an applied, descriptive and field research was carried out and a methodology on the design of tourist products was used, to which some modifications were made to achieve a better adjustment with the objective of the work. In the development of the research, a series of techniques and methodological tools were used, among which the O'Meara test and non-probabilistic random sampling were used, using the Statistica SPSS program. The main result was the proposal for the design of the GreenRoad tourism product in order to promote environmentally responsible tourism.Cada instante que decorre no processo de evolução social torna evidente a crescente preocupação com o bem-estar do futuro humano, uma vez que muitas das atividades que são levadas a cabo causam fortes externalidades negativas. Nesta posição, a atividade turística é encontrada, pelo que se torna uma necessidade imperativa de desenvolver um modelo de turismo sustentável, ideal para o tempo em família. Esta investigação surge do problema de não tirar partido dos recursos próprios da Quinta Florestal Integral "El Trébol" de Habana del Este, para o desenvolvimento do turismo rural. Portanto, o objetivo geral é estabelecido como: Propor a concepção do produto turístico GreenRoad para a agência de viagens Ecotur S.A. Para alcançar o objetivo, foi desenvolvida uma investigação aplicada, descritiva e de campo e foi utilizada uma metodologia sobre a concepção de produtos turísticos, à qual foram feitas algumas modificações para se conseguir uma melhor adequação ao objetivo do trabalho. No desenvolvimento da investigação, foi utilizada uma série de técnicas e ferramentas metodológicas, entre as quais se destacam o teste O'Meara e a amostragem aleatória não-probabilística, do programa Statistica SPSS. Como resultado principal, a proposta de concepção do produto turístico GreenRoad foi obtida a fim de promover a atividade de turismo ambiental responsável.Cada momento que transcurre en el proceso de evolución social hace evidente el incremento de la preocupación por el bienestar del futuro humano, pues muchas de las actividades que se realizan provocan fuertes externalidades negativas. En dicha posición, se encuentra la actividad turística, por lo que se convierte en una necesidad imperante el desarrollo de un modelo turístico sostenible, ideal para el tiempo en familia. La presente investigación surge ante la problemática del no aprovechamiento de los recursos propios de la Finca Forestal Integral "El Trébol" de la Habana del Este, para el desarrollo del turismo rural. Por ello, se establece como objetivo general: Proponer el diseño del producto turístico GreenRoad para la agencia de viajes Ecotur S.A. Para el cumplimiento del objetivo, se desarrolló una investigación aplicada, descriptiva y de campo y fue utilizada una metodología sobre el diseño de productos turísticos, a la cual se le realizaron algunas modificaciones para lograr un mayor ajuste con el objetivo del trabajo. En el desarrollo de la investigación, se utilizaron una serie de técnicas y herramientas metodológicas, entre las que se destacan el test de O'Meara y el muestreo aleatorio no probabilístico, a partir del programa Statistica SPSS. Como principal resultado, se obtuvo la propuesta del diseño del producto turístico GreenRoad en aras de promover la actividad turística ambiental responsable.2021text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=8379827(Revista) ISSN 2310-340XCooperativismo y Desarrollo: COODES, ISSN 2310-340X, Vol. 9, Nº. 1, 2021 (Ejemplar dedicado a: enero-abril), pags. 61-92spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. 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