Políticas de medios y clientelismo: beneficiarios de las campañas de publicidad institucional de la Generalitat de Cataluña (2007-2018)

This article describes and analyzes the institutional advertising policies promoted by the Generalitat of Catalonia between 2007 and 2018. Original data are provided on the impact of the different campaigns on the financial records of the main media (press, radio, television and digital), compared w...

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Bibliographic Details
Main Authors: Fernández Alonso, Isabel, Badía, Quique
Format: Article
Language:Spanish
Published: 2021
Subjects:
Publicidad institucional
clientelismo
política de medios
Cataluña
Institutional advertising
clientelism
media policy
Catalonia
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=7823958
Source:Revista de estudios políticos, ISSN 0048-7694, Nº 191, 2021, pags. 325-346
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Políticas de medios y clientelismo: beneficiarios de las campañas de publicidad institucional de la Generalitat de Cataluña (2007-2018)
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