La importancia de los factores socioculturales en la competitividad de la empresa rural.: El caso de la empresa apícola Miel Tierra Grande
This research analyzes if the socio-cultural resources that a company has in rural areas have an influence on their competitiveness and development. The object of this study is a rural productive organization named Miel Tierra Grande, located in the community of Hueyitlalpan of the state of Guerrero...
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2020
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7734662 |
| Source: | Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 9, Nº. 18, 2020, pags. 70-93 |
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Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 9, Nº. 18, 2020, pags. 70-93
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Spanish
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competitividad social
cultura empresa rural identidad territorio rural social competitiveness culture rural enterprise identity rural territory |
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competitividad social
cultura empresa rural identidad territorio rural social competitiveness culture rural enterprise identity rural territory Flores Salgado, Indira González González, Floriberto La importancia de los factores socioculturales en la competitividad de la empresa rural.: El caso de la empresa apícola Miel Tierra Grande |
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This research analyzes if the socio-cultural resources that a company has in rural areas have an influence on their competitiveness and development. The object of this study is a rural productive organization named Miel Tierra Grande, located in the community of Hueyitlalpan of the state of Guerrero, Mexico. Their main production is the beekeeping, dedicated to the production of hives for the extraction of honey and its derivatives such as pollen, propolis and royal jelly, which are transformed to generate other products, ranging from the food industry to personal care and hygiene products. To analyze their competitiveness, semi-structured interviews were conducted: the first to one of the partners of the company in charge of the production plant, eight interviews with locals and one with the commissioner. In addition, six visits were made to observe the process of production, distribution and marketing of the products; visits were made to outlets outside the town. A search for bibliohemerography related to the social and cultural aspects of rural organizations was carried out. The rural company analyzed has a style of organization derived from the sociocultural characteristics of the population; it is one of the most important companies in the central region of the state. Sociocultural factors such as religion, relationship with environment, population, family relations and local knowledge were found to influence the construction of a form of organization in the rural enterprise making it capable of being competitive. The concept of competitiveness applied to rural businesses was described as the ability of an organized system of individuals to generate quality goods and services, at minimum costs, that are able to remain in the market (local, regional, national or foreign), in order to achieve an economic and social benefit
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Article
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| author |
Flores Salgado, Indira
González González, Floriberto |
| author_facet |
Flores Salgado, Indira
González González, Floriberto |
| author_sort |
Flores Salgado, Indira
|
| title |
La importancia de los factores socioculturales en la competitividad de la empresa rural.: El caso de la empresa apícola Miel Tierra Grande
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| title_short |
La importancia de los factores socioculturales en la competitividad de la empresa rural.: El caso de la empresa apícola Miel Tierra Grande
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| title_full |
La importancia de los factores socioculturales en la competitividad de la empresa rural.: El caso de la empresa apícola Miel Tierra Grande
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| title_fullStr |
La importancia de los factores socioculturales en la competitividad de la empresa rural.: El caso de la empresa apícola Miel Tierra Grande
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| title_full_unstemmed |
La importancia de los factores socioculturales en la competitividad de la empresa rural.: El caso de la empresa apícola Miel Tierra Grande
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| title_sort |
la importancia de los factores socioculturales en la competitividad de la empresa rural.: el caso de la empresa apícola miel tierra grande
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| publishDate |
2020
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| url |
https://dialnet.unirioja.es/servlet/oaiart?codigo=7734662
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| _version_ |
1709753742402781184
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| spelling |
dialnet-ar-18-ART00014316632021-02-02La importancia de los factores socioculturales en la competitividad de la empresa rural.: El caso de la empresa apícola Miel Tierra GrandeFlores Salgado, IndiraGonzález González, Floribertocompetitividad socialculturaempresa ruralidentidadterritorio ruralsocial competitivenessculturerural enterpriseidentity rural territoryThis research analyzes if the socio-cultural resources that a company has in rural areas have an influence on their competitiveness and development. The object of this study is a rural productive organization named Miel Tierra Grande, located in the community of Hueyitlalpan of the state of Guerrero, Mexico. Their main production is the beekeeping, dedicated to the production of hives for the extraction of honey and its derivatives such as pollen, propolis and royal jelly, which are transformed to generate other products, ranging from the food industry to personal care and hygiene products. To analyze their competitiveness, semi-structured interviews were conducted: the first to one of the partners of the company in charge of the production plant, eight interviews with locals and one with the commissioner. In addition, six visits were made to observe the process of production, distribution and marketing of the products; visits were made to outlets outside the town. A search for bibliohemerography related to the social and cultural aspects of rural organizations was carried out. The rural company analyzed has a style of organization derived from the sociocultural characteristics of the population; it is one of the most important companies in the central region of the state. Sociocultural factors such as religion, relationship with environment, population, family relations and local knowledge were found to influence the construction of a form of organization in the rural enterprise making it capable of being competitive. The concept of competitiveness applied to rural businesses was described as the ability of an organized system of individuals to generate quality goods and services, at minimum costs, that are able to remain in the market (local, regional, national or foreign), in order to achieve an economic and social benefitLa presente investigación analiza si los recursos de índole sociocultural que posee una empresa inserta en el medio rural tienen influencia en su competitividad y desarrollo. El objeto de estudio es una organización rural productiva denominada Miel Tierra Grande, localizada en la comunidad de Hueyitlalpan del estado de Guerrero. Su giro es la apicultura, dedicada a la producción de colmenas para la extracción de miel y sus derivados como polen, propóleo y jalea real,que son transformados para generar otros productos desde el ramo alimenticio hasta productos para el cuidado e higiene personal. Para analizar su competitividad,se realizaron entrevistas semiestructuradas;la primera a uno de los socios de la empresa encargado de la planta de producción; ocho entrevistas a habitantes de la localidad,y una al comisario.Además, se realizaron seis visitas para observar el proceso de producción, distribución y comercialización de los productos. En cuanto a los aspectos sociales y culturales que poseen las organizaciones rurales, se realizó una búsqueda de bibliohemerografía para asentar las bases teóricas. La empresa rural analizada posee un estilo particular de organización derivado de las características socioculturales de la población; se trata de una de las empresas más importantes de la región centro del estado. Se detectó que factores socioculturales como la religión, la relación con el entorno, la población, las relaciones familiares y el conocimiento local influyen en la construcción de una forma de organización en la empresa rural, todo lo cual la hacen capaz de ser competitiva. Se redefinió el concepto de competitividad aplicado a las empresas rurales; aquí se trata dela capacidad que tiene un sistema organizado de individuos para generar bienes o servicios de calidad a costos mínimos, que estén en posibilidad de mantenerse en el mercado (local, regional, nacional o extranjero), con la finalidad de lograr un beneficio económico y social.2020text (article)application/pdfhttps://dialnet.unirioja.es/servlet/oaiart?codigo=7734662(Revista) ISSN 2395-7972Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 9, Nº. 18, 2020, pags. 70-93spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. 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