El caso Google AdWords: Sobre la infracción de marcas en la comercialización de palabras clave y puesta a disposición de enlaces patrocinados y la responsabilidad de intermediarios de la sociedad de la información
The purpose of this review is to examine in-depth the subtle adjustmen made by the EJC of its doctrine on the extension of the trademark rights to the use of signs in the form of sponsored Internet links, and the flexible interpretation of the complex system of exemption from liability of Intern...
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Format: | Article |
Language: | Spanish |
Published: |
2011
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Subjects: | |
Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7507221 |
Source: | Revista de Derecho, Comunicaciones y Nuevas Tecnologías, ISSN 1909-7786, Nº. 5, 2011 |
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Summary: |
The purpose of this review is to examine in-depth
the subtle adjustmen made by the EJC of its doctrine on the extension of the trademark rights to
the use of signs in the form of sponsored Internet links, and the flexible interpretation of the
complex system of exemption from liability of
Internet intermediaries in European legislation,
which is put forward to play a key role in resolving many conflicts related with the exploitation
of industrial and intellectual property rights in
the virtual marketplace. |
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