La Publicidad como un acto contrario a la libre competencia: alcance normativo del numeral 1º del artículo 48 del decreto 2153 de 1992

This article aims to analyze the use of misleading advertising and its effect on i) the protection of competition and, ii) consumer protection. This, in order to determine the scope of application of paragraph 1 of Article 48 of Decree 2153 of 1992 because, even when the use of misleading advertisin...

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Autor principal: Méndez, Lina
Formato: Artículo
Idioma:Castellano
Publicado: 2013
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Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=7505114
Fuente:Revista de Derecho, Comunicaciones y Nuevas Tecnologías, ISSN 1909-7786, Nº. 10, 2013
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Sumario: This article aims to analyze the use of misleading advertising and its effect on i) the protection of competition and, ii) consumer protection. This, in order to determine the scope of application of paragraph 1 of Article 48 of Decree 2153 of 1992 because, even when the use of misleading advertising may have effects under the consumer protection field, under this regulation, the use of misleading advertising may also affect the competitors in the market as an anticompetitive act. Due to the above, we will analyze the effects that this has in the interests of competitors and the consumers in the market.