Las aplicaciones móviles informativas y su convergencia con los portales digitales de contenidos y las redes sociales
Newspapers and other media mobile applications have the main challenge of seducing, conquering and building readers of traditional and digital media loyalty to themselves. The fourth screen, where the dynamic information is placed in mobility, is a modern newspaper´s claim governed by guidelines...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7223359 |
| Source: | Derecom, ISSN 1988-2629, Nº. 22, 2017 |
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| Summary: |
Newspapers and other media mobile applications have the main challenge of seducing,
conquering and building readers of traditional and digital media loyalty to themselves. The
fourth screen, where the dynamic information is placed in mobility, is a modern newspaper´s
claim governed by guidelines different to those linked to the current conception of the
Internet, already considered conventional given the innovation and possibilities of
applications.
Each device requires the journalist to develop different format and wording. The
timeline of a story does not exceed two hours. Convergence is the challenge of synchronizing
the most popular social networks, Twitter, Facebook, Instagram; the most widely watched
videos, YouTube; The web portal of reference of the medium and the downloadable
application in most asked markets, Google Play and App Store.
Applications have their own formulae and protocols. PUSH notifications, the use of
geo-localization and new application statistics create a specific and testable virtual space.
Downloading PDF magazines and newspapers within these applications, whose
content is protected by copyright and reproduction rights, requires the technological
encryption of these formats in order to protect publishers´ interests.
Analysing these new trends in line with most innovative publishers is one field of study
of the Research Group 970605 Mediacom UCM, Research and Learning of Media and
Communications Management. |
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