La transparencia informativa de los medios de comunicación en campaña electoral
The media play a fundamental role in transmitting the citizens a plural information regarding electoral candidatures. This statement is greater in the public media, which are subject to a strict regulation in electoral campaign, having to invest a time and an order proportional to each candidature a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2019
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=6957890 |
| Source: | Revista española de la transparencia, ISSN 2444-2607, Nº. 8, 2019 (Ejemplar dedicado a: Revista Española de la Transparencia número 8 (primer semestre 2019)), pags. 59-100 |
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| Summary: |
The media play a fundamental role in transmitting the citizens a plural information regarding electoral candidatures. This statement is greater in the public media, which are subject to a strict regulation in electoral campaign, having to invest a time and an order proportional to each candidature according to the votes obtained by these in the previous equivalent elections (the so-called “bloques electorales” in Spanish). Journalists use legal criteria in order to elaborate political information, a circumstance imposed by the Electoral Law (LOREG) and the doctrine of the Junta Electoral Central and widely criticized by journalists’ associations.
This article compares, through a content analysis with qualitative and quantitative variables, the transparency practices of several televisions. Thus, it offers a new concept of transparency applied to the media. The messages that televisions broadcast to explain to the citizens the legal criteria applied to political information are analysed. For this purpose, coverage plans for Spanish, Catalan, Galician, Balearic and Canarian television are studied in general elections of 2015 and 2016, as well as the news and the electoral debates available at the time of the field work. This investigation includes electoral debates broadcasted through private media (belonging to Atresmedia and Mediaset), as they are also regulated by the LOREG. The results indicate the fulfilment of the law and the degree of transparency of the televisions with their audiences. |
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