Estrategias de mercadotecnia de la empresa familiar Café el Golfo, Guayabo Central, Siuna, 2013

The research was conducted in the family business “Cafe El Golfo”, located in the Guayabo Central community at 53 kilometers southeast of the municipality of Siuna, Autonomous Region of the North Caribbean Coast (RACCN). It was oriented to the analysis of the marketing strategies they employ; it als...

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Bibliographic Details
Main Authors: Masis Suazo, Isabel Del Socorro, Centeno Lagos, Thelma Arelis, Gutiérrez Garmendia, Francisco
Format: Article
Language:Spanish
Published: 2015
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=6576639
Source:Ciencia e Interculturalidad: revista para el diálogo intercientífico e intercultural de, ISSN 1997-9231, Vol. 17, Nº. 2, 2015, pags. 106-118
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Estrategias de mercadotecnia de la empresa familiar Café el Golfo, Guayabo Central, Siuna, 2013
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