El estado de la comunicación institucional interna en las universidades de la comunidad de madrid: Estudio comparativo entre universidades públicas y privadas

This paper aims to outline the horizon of the internal corporate communication, deepening the profile of the manager as well in their assigned resources as in the methodology of work. It takes as reference for its conclusions a quantitative study based on a structured test, applied to the fourteen u...

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Bibliographic Details
Main Authors: Gómez Quijano, Arturo, Zapata Palacios, Lelia Fabiola
Format: Article
Language:Spanish
Published: 2017
Subjects:
Universidad
Comunicación corporativa
Comunicación interna
Comunicación interna institucional universitaria
Comunicación en la universidad de Madrid
Dircom interno
University
Institutional communication
Internal communication
Internal corporate university communication
Communication at Madrid universities
Professional profile
PR manager
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=6283323
Source:Derecom, ISSN 1988-2629, Nº. 23, 2017
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El estado de la comunicación institucional interna en las universidades de la comunidad de madrid: Estudio comparativo entre universidades públicas y privadas
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