El conflicto entre identidad y otredad en los nombres comerciales en Venezuela

From an anthroposemiotic perspective, this paper aims to explain why of the presence of trade names written in another language different of Spanish in Venezuela. The notion of identity by Garcia Gavidia (2005) and Andacht (2001) was used, as well as violence and symbolic efficacy by Bourdieu (2005,...

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Bibliographic Details
Main Author: Mosquera, Alexander
Format: Article
Language:Spanish
Published: 2018
Subjects:
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=6267245
Source:SAPIENTIAE, ISSN 2183-5063, Vol. 3, Nº. 2, 2018 (Ejemplar dedicado a: JANEIRO-JUNHO 2018), pags. 232-250
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