Las redes sociales digitales como factor de proximidad entre la sociedad y los gobiernos subnacionales en México
The use of digital social networks by governments has grown in recent years and has also become, on one hand, an opportunity to approach citizenship but, on the other, a great challenge: What social networks to use and why? The main objective of this work was to find out which are the most used soci...
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| Format: | Article |
| Language: | Spanish |
| Published: |
2017
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=6173105 |
| Source: | Revista Iberoamericana de las Ciencias Sociales y Humanísticas: RICSH, ISSN 2395-7972, Vol. 6, Nº. 12, 2017 (Ejemplar dedicado a: Julio - Diciembre 2017), pags. 225-249 |
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| Summary: |
The use of digital social networks by governments has grown in recent years and has also become, on one hand, an opportunity to approach citizenship but, on the other, a great challenge: What social networks to use and why?
The main objective of this work was to find out which are the most used social networks by the subnational governments in Mexico and to examine the way in which they are used, as well as their possible limitations. To achieve this, an exploratory study of the websites of each of the subnational governments was carried out to check whether social networks were viewed in the portal as a means of bringing citizens into contact with their government. Once identified the most used social networks, the publications on Facebook for three months of the 32 governments were tracked to determine how this social network is used.
The most used social networks were: Facebook, Twitter, YouTube and Instagram. Only a subnational government does not currently use any of these networks. However, despite the potential of these tools, they do not yet constitute a mechanism of real link between government and citizens. Finally, a strategy is proposed to improve the use of social networks by subnational governments. |
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