Riesgo Reputacional y Responsabilidad Social Corporativa: Cómo Hacer que las Políticas RSE sean Atractivas para las Empresas Productivas

In traditional economic theories, corporation main task is only to generate profits for the investors. However, in modern global economies, some companies have more money and power than many countries, many activist sectors and governments began to look closely at the role of those businesses in ord...

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Bibliographic Details
Main Author: Echeverry Botero, David
Format: Article
Language:Spanish
Published: 2015
Subjects:
Advertising
competition
corporate social responsibility
corporations
media revolution
profit maximization
reputational risk
transaction cost
competencia
corporaciones
costos de transacción
maximización del beneficio
publicidad
responsabilidad social corporativa
revolución de los medios
riesgo reputacional
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=6132872
Source:Via Inveniendi et Iudicandi, ISSN 1909-0528, Vol. 10, Nº. 1, 2015, pags. 87-118
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Riesgo Reputacional y Responsabilidad Social Corporativa: Cómo Hacer que las Políticas RSE sean Atractivas para las Empresas Productivas
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