Trademark protection for store designs. One trademark a day keeps apple’s competitors away
Companies spend a significant part of their investment in order to create a Brand experience for the consumer. Besides large sums spent on the design of consumer goods, companies such as Apple are eager to create a brand experience by implementing a certain store design. Hence, these companies have...
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| Format: | Article |
| Language: | English |
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2014
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=5127490 |
| Source: | Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 18, 2014 |
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