La expansión internacional de la franquicia española: descripción del momento actual

This manuscript analyzes the international expansion of the Spanish franchise system and identifies the Spanish franchisor chains with highest international presence overseas. It also indicates the number of countries where Spanish franchisors are doing business as well as the total number of outlet...

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Bibliographic Details
Main Author: Baena Graciá, Verónica
Format: Article
Language:Spanish
Published: 2008
Subjects:
Online Access:http://dialnet.unirioja.es/servlet/oaiart?codigo=3005671
Source:Proyecto social: Revista de relaciones laborales, ISSN 1133-3189, Nº 12, 2008, pags. 41-64
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