El uso de las emociones en la comunicación político-electoral
This paper carries out a theoretical examination of the different uses of emotions in campaigns, the main tools to activate them and the effects of emotional political communication on the electorate. Emotions cannot change entrenched electoral preferences, but they can create climates of opinion th...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8373709 |
| Source: | Revista española de ciencia política, ISSN 1575-6548, Nº. 58, 2022, pags. 175-201 |
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