El uso de las emociones en la comunicación político-electoral

This paper carries out a theoretical examination of the different uses of emotions in campaigns, the main tools to activate them and the effects of emotional political communication on the electorate. Emotions cannot change entrenched electoral preferences, but they can create climates of opinion th...

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Bibliographic Details
Main Authors: Crespo Martínez, Ismael, Garrido Rubia, Antonio, Rojo Martínez, José Miguel
Format: Article
Language:Spanish
Published: 2022
Subjects:
campañas electorales
emociones
comunicación política
afectividad
sentimientos
electoral campaigns
emotions
political communication
affectivity
feelings
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=8373709
Source:Revista española de ciencia política, ISSN 1575-6548, Nº. 58, 2022, pags. 175-201
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El uso de las emociones en la comunicación político-electoral
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