Elaboración de perfiles y personalización de ofertas y precios en la contratación con consumidores
The possibility of processing large datasets and the development of AI-based algorithms and new analytical tools have smoothed the personalization of online consumer contracts. Through profiling and other processing of personal data, businesses manage to personalize their offers, information, prices...
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| Format: | Article |
| Language: | Spanish |
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2021
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=8103853 |
| Source: | Revista de educación y derecho = Education and law review, ISSN 2013-584X, Nº. 24 (Relaciones contractuales en la era Digital), 2021 |
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