City marketing y deporte
From the perspective of what must be and what, the holding of sports events leads us to consider their relation to the strategic vision of a city, a development plan, a city marketing plan, as well as city branding strategies and management in order to establish synergies among identity, image, the...
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| Format: | Article |
| Language: | Spanish |
| Published: |
2012
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7830049 |
| Source: | Revista Criterio Libre Jurídico, ISSN 1794-7200, Vol. 9, Nº. 2, 2012 (Ejemplar dedicado a: Criterio libre jurídico Julio - Diciembre), pags. 57-94 |
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