City marketing y deporte
From the perspective of what must be and what, the holding of sports events leads us to consider their relation to the strategic vision of a city, a development plan, a city marketing plan, as well as city branding strategies and management in order to establish synergies among identity, image, the...
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| Main Author: | |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7830049 |
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