City marketing y deporte

From the perspective of what must be and what, the holding of sports events leads us to consider their relation to the strategic vision of a city, a development plan, a city marketing plan, as well as city branding strategies and management in order to establish synergies among identity, image, the...

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Bibliographic Details
Main Author: Vargas Olarte, Carlos Eduardo
Format: Article
Language:Spanish
Published: 2012
Subjects:
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=7830049
Source:Revista Criterio Libre Jurídico, ISSN 1794-7200, Vol. 9, Nº. 2, 2012 (Ejemplar dedicado a: Criterio libre jurídico Julio - Diciembre), pags. 57-94
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