Importancia del branding para consolidar el posicionamiento de una marca corporativa

This article highlights the importance of branding to consolidate the positioning of a corporate brand. The present study was applied to the users of the Physiotherapy Clinic KAMB and to a sample of inhabitants close to the entity, with the purpose of knowing the criteria of perception that they hav...

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Bibliographic Details
Main Authors: Maza Maza, Ronald Leodan, Guaman Guaman, Benito Danilo, Benítez Chávez, Alexandra, Solis Mairongo, Gustavo
Format: Article
Language:Spanish
Published: 2020
Subjects:
Branding
marca
posicionamiento
renovación
identidad
consultorio fisioterapéutico KAMB
brand
positioning
renewal
identity
physiotherapy clinic KAMB
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=7847135
Source:Killkana sociales: Revista de Investigación Científica, ISSN 2528-8008, Vol. 4, Nº. 2, 2020, pags. 9-18
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Importancia del branding para consolidar el posicionamiento de una marca corporativa
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