El propósito persuasivo de la publicidad y sus peligros en el ámbito del crédito al consumo
Abstract Consumers decisions respond to stimuli. These can be conditioned by a variety of tools and, pursuant to them, alter tastes and preferences. The poor attention of consumer law on this subject, usually focused on the standards of clarity and truthfulness of advertising, neglect that consumers...
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| Format: | Article |
| Language: | Spanish |
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2020
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=7740721 |
| Source: | Revista chilena de derecho privado, ISSN 0718-0233, Nº. 34 (Julio), 2020, pags. 163-204 |
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