¿Como funciona el cerebro político? guía de comunicación política para entender a los votantes y a la opinión pública

How does the brain of citizens work when it comes to making the electoral decision in favor of acandidate or political party? And what is the right strategy for politicians to connect with themand win elections? These are the research questions that will be addressed in the present study,which aims...

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Bibliographic Details
Main Author: Arteaga Márquez, Stefany
Format: Article
Language:Spanish
Published: 2018
Subjects:
Neuroscience
political communication
public opinion
voters
Storytelling
Neurociencia
comunicación política
opinión pública
votantes
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=6857107
Source:Revista Mario Alario D'Filippo, ISSN 2256-2796, Vol. 10, Nº. 20, 2018, pags. 187-212
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¿Como funciona el cerebro político? guía de comunicación política para entender a los votantes y a la opinión pública
Summary: How does the brain of citizens work when it comes to making the electoral decision in favor of acandidate or political party? And what is the right strategy for politicians to connect with themand win elections? These are the research questions that will be addressed in the present study,which aims to be a political communication guide.

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