Políticas de comunicación y liderazgo político en democracias mediatizadas: el caso de Cataluña (1999-2003)

During the last term of Jordi Pujol as president of the Generalitat (1999-2003), the government improved a specific communication policies marked by two factors: the necessary rearrangement of a changing media system and the need of a stronger media support for the CiU party, in clear increasing deb...

Descripción completa

Guardado en:
Detalles bibliográficos
Autores principales: Guimerà Orts, Josep Àngel, Lo Cascio, Paola
Formato: Artículo
Idioma:Castellano
Publicado: 2017
Materias:
Acceso en línea:https://dialnet.unirioja.es/servlet/oaiart?codigo=5885504
Fuente:Revista de estudios políticos, ISSN 0048-7694, Nº 175, 2017, pags. 145-175
Etiquetas: Añadir etiqueta
Sin etiquetas: Sea el primero en etiquetar este registro
Sumario: During the last term of Jordi Pujol as president of the Generalitat (1999-2003), the government improved a specific communication policies marked by two factors: the necessary rearrangement of a changing media system and the need of a stronger media support for the CiU party, in clear increasing debility and immersed in the succession process of its founder and president. This article presents an original approach to an object of study rarely analyzed and highlights the close relationship between institucional media policies and political interests of CiU in the period considered. In particular, the reasearch focuses the need to build the leadership image Artur Mas in order to launch him as successor of Pujol and CiU candidate in 2003 elections.