Riesgos del consumidor electrónico en las prácticas publicitarias

The massive trade and the intensive use of information and communication technologies, is more likely for consumer or user. This paper considers that the Internet is as difficult to separate advertising from other marketing areas, as the Internet, simultaneously announcing, running the business tran...

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Bibliographic Details
Main Author: Rodríguez, Gladys Stella
Format: Article
Language:Spanish
Published: 2012
Subjects:
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=5688022
Source:Revista de derecho: División de Ciencias Jurídicas de la Universidad del Norte, ISSN 0121-8697, Nº. 37, 2012, pags. 254-282
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