Las marcas propias en Colombia
This document will analyze the current situation of private labels in Colombia, given its growing boom into supermarkets. Thus, by such type of brands, the same distributor sells products and services under its name or through a brand of its own, competing with the already positioned brands in the m...
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Universidad Externado de Colombia
2013
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Online Access: | http://dialnet.unirioja.es/servlet/oaiart?codigo=4775081 |
Source: | Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186 |
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dialnet-ar-18-ART00006692792016-04-13Las marcas propias en ColombiaPayán Rodríguez, Carlos Felipepropiedad industrialmarcasnombre comercialderecho del consumidormarcas propiasmarcas privadasIndustrial propertybrandstrade nameconsumer rightsprivate labelsThis document will analyze the current situation of private labels in Colombia, given its growing boom into supermarkets. Thus, by such type of brands, the same distributor sells products and services under its name or through a brand of its own, competing with the already positioned brands in the manufacturers market. Consequently, the text is first divided into a compared doctrine-based contextualization with respect to the private labels. Next in order, the rules of such doctrinal concepts will be applied to the current situation in Colombia. Finally, two legal problems will arise with respect to private labels. The first one is analyzed from the industrial property perspective, and the other from the rules of the Consumer Regulations perspective.El artículo analiza la situación actual de las marcas propias en Colombia, teniendo en cuenta su creciente auge al interior de las grandes superficies. Mediante este tipo de marcas el mismo distribuidor vende productos y servicios con su nombre o recurriendo a una marca de su propiedad, compitiendo con las marcas ya posicionadas en el mercado de los fabricantes. El texto se articula, primero, en una contextualizacion con base en doctrina comparada respecto de las marcas propias. Luego, se aplican las reglas de dichos conceptos doctrinales a la situación actual colombiana. Por último, se plantean dos problemas jurídicos respecto de las marcas propias, uno, analizado desde la propiedad industrial, y el otro, desde las reglas del Estatuto del Consumidor.Universidad Externado de Colombia2013text (article)application/pdfhttp://dialnet.unirioja.es/servlet/oaiart?codigo=4775081(Revista) ISSN 1657-1959Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: http://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: http://dialnet.unirioja.es/info/derechosOAI
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Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186
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language |
Spanish
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propiedad industrial
marcas nombre comercial derecho del consumidor marcas propias marcas privadas Industrial property brands trade name consumer rights private labels |
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propiedad industrial
marcas nombre comercial derecho del consumidor marcas propias marcas privadas Industrial property brands trade name consumer rights private labels Payán Rodríguez, Carlos Felipe Las marcas propias en Colombia |
description |
This document will analyze the current situation of private labels in Colombia,
given its growing boom into supermarkets. Thus, by such type of brands, the same
distributor sells products and services under its name or through a brand of its
own, competing with the already positioned brands in the manufacturers market.
Consequently, the text is first divided into a compared doctrine-based contextualization
with respect to the private labels. Next in order, the rules of such doctrinal
concepts will be applied to the current situation in Colombia. Finally, two legal
problems will arise with respect to private labels. The first one is analyzed from
the industrial property perspective, and the other from the rules of the Consumer
Regulations perspective.
|
format |
Article
|
author |
Payán Rodríguez, Carlos Felipe
|
author_facet |
Payán Rodríguez, Carlos Felipe
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author_sort |
Payán Rodríguez, Carlos Felipe
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title |
Las marcas propias en Colombia
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title_short |
Las marcas propias en Colombia
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title_full |
Las marcas propias en Colombia
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title_fullStr |
Las marcas propias en Colombia
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title_full_unstemmed |
Las marcas propias en Colombia
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title_sort |
las marcas propias en colombia
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publisher |
Universidad Externado de Colombia
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publishDate |
2013
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url |
http://dialnet.unirioja.es/servlet/oaiart?codigo=4775081
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_version_ |
1709712973832912896
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