Las marcas propias en Colombia

This document will analyze the current situation of private labels in Colombia, given its growing boom into supermarkets. Thus, by such type of brands, the same distributor sells products and services under its name or through a brand of its own, competing with the already positioned brands in the m...

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Main Author: Payán Rodríguez, Carlos Felipe
Format: Article
Language:Spanish
Published: Universidad Externado de Colombia 2013
Subjects:
Online Access:http://dialnet.unirioja.es/servlet/oaiart?codigo=4775081
Source:Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186
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dialnet-ar-18-ART00006692792016-04-13Las marcas propias en ColombiaPayán Rodríguez, Carlos Felipepropiedad industrialmarcasnombre comercialderecho del consumidormarcas propiasmarcas privadasIndustrial propertybrandstrade nameconsumer rightsprivate labelsThis document will analyze the current situation of private labels in Colombia, given its growing boom into supermarkets. Thus, by such type of brands, the same distributor sells products and services under its name or through a brand of its own, competing with the already positioned brands in the manufacturers market. Consequently, the text is first divided into a compared doctrine-based contextualization with respect to the private labels. Next in order, the rules of such doctrinal concepts will be applied to the current situation in Colombia. Finally, two legal problems will arise with respect to private labels. The first one is analyzed from the industrial property perspective, and the other from the rules of the Consumer Regulations perspective.El artículo analiza la situación actual de las marcas propias en Colombia, teniendo en cuenta su creciente auge al interior de las grandes superficies. Mediante este tipo de marcas el mismo distribuidor vende productos y servicios con su nombre o recurriendo a una marca de su propiedad, compitiendo con las marcas ya posicionadas en el mercado de los fabricantes. El texto se articula, primero, en una contextualizacion con base en doctrina comparada respecto de las marcas propias. Luego, se aplican las reglas de dichos conceptos doctrinales a la situación actual colombiana. Por último, se plantean dos problemas jurídicos respecto de las marcas propias, uno, analizado desde la propiedad industrial, y el otro, desde las reglas del Estatuto del Consumidor.Universidad Externado de Colombia2013text (article)application/pdfhttp://dialnet.unirioja.es/servlet/oaiart?codigo=4775081(Revista) ISSN 1657-1959Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186spaLICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: http://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: http://dialnet.unirioja.es/info/derechosOAI
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source
Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186
language
Spanish
topic
propiedad industrial
marcas
nombre comercial
derecho del consumidor
marcas propias
marcas privadas
Industrial property
brands
trade name
consumer rights
private labels
spellingShingle
propiedad industrial
marcas
nombre comercial
derecho del consumidor
marcas propias
marcas privadas
Industrial property
brands
trade name
consumer rights
private labels
Payán Rodríguez, Carlos Felipe
Las marcas propias en Colombia
description
This document will analyze the current situation of private labels in Colombia, given its growing boom into supermarkets. Thus, by such type of brands, the same distributor sells products and services under its name or through a brand of its own, competing with the already positioned brands in the manufacturers market. Consequently, the text is first divided into a compared doctrine-based contextualization with respect to the private labels. Next in order, the rules of such doctrinal concepts will be applied to the current situation in Colombia. Finally, two legal problems will arise with respect to private labels. The first one is analyzed from the industrial property perspective, and the other from the rules of the Consumer Regulations perspective.
format
Article
author
Payán Rodríguez, Carlos Felipe
author_facet
Payán Rodríguez, Carlos Felipe
author_sort
Payán Rodríguez, Carlos Felipe
title
Las marcas propias en Colombia
title_short
Las marcas propias en Colombia
title_full
Las marcas propias en Colombia
title_fullStr
Las marcas propias en Colombia
title_full_unstemmed
Las marcas propias en Colombia
title_sort
las marcas propias en colombia
publisher
Universidad Externado de Colombia
publishDate
2013
url
http://dialnet.unirioja.es/servlet/oaiart?codigo=4775081
_version_
1709712973832912896