Las marcas propias en Colombia
This document will analyze the current situation of private labels in Colombia, given its growing boom into supermarkets. Thus, by such type of brands, the same distributor sells products and services under its name or through a brand of its own, competing with the already positioned brands in the m...
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| Format: | Article |
| Language: | Spanish |
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Universidad Externado de Colombia
2013
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| Subjects: | |
| Online Access: | http://dialnet.unirioja.es/servlet/oaiart?codigo=4775081 |
| Source: | Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186 |
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| Summary: |
This document will analyze the current situation of private labels in Colombia,
given its growing boom into supermarkets. Thus, by such type of brands, the same
distributor sells products and services under its name or through a brand of its
own, competing with the already positioned brands in the manufacturers market.
Consequently, the text is first divided into a compared doctrine-based contextualization
with respect to the private labels. Next in order, the rules of such doctrinal
concepts will be applied to the current situation in Colombia. Finally, two legal
problems will arise with respect to private labels. The first one is analyzed from
the industrial property perspective, and the other from the rules of the Consumer
Regulations perspective. |
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