Las marcas propias en Colombia

This document will analyze the current situation of private labels in Colombia, given its growing boom into supermarkets. Thus, by such type of brands, the same distributor sells products and services under its name or through a brand of its own, competing with the already positioned brands in the m...

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Bibliographic Details
Main Author: Payán Rodríguez, Carlos Felipe
Format: Article
Language:Spanish
Published: Universidad Externado de Colombia 2013
Subjects:
Online Access:http://dialnet.unirioja.es/servlet/oaiart?codigo=4775081
Source:Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186
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