Las marcas propias en Colombia
This document will analyze the current situation of private labels in Colombia, given its growing boom into supermarkets. Thus, by such type of brands, the same distributor sells products and services under its name or through a brand of its own, competing with the already positioned brands in the m...
Universidad Externado de Colombia
|Source:||Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 17, 2013, pags. 163-186|
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