TY  - JOUR
T1  - Responsabilidad social y comunicación institucional en los centros educativos
A1  - Martínez Domínguez, Luis Manuel
PB  - Universidad Complutense: Facultad de Ciencias de la Información
YR  - 2013
UL  - http://biblioteca.ararteko.eus/Record/dialnet-ar-18-ART0000581480
AB  - Corporate Social Responsibil
i
ty (CSR) is not a ma
rketing strategy, but it requires a
communication strategy for the educational institutions achievements to have a deep effect on
the stakeholders lifestyles.
Educational institutions are organizations with barely any tradition in
corporate communication,
hindering the development of the CSR as an intrinsic characteristic of
the organization. In this paper, we offer some su
ggestions on how to establish
effective
educational corporate communication in educational institutions, allowing them to adopt this
Edu
cation Social Responsibility more efficiently
KW  - C entros educativos
KW  - responsabilidad social educativa
KW  - comunicación institucional
KW  - grupos de interés
KW  - S chools
KW  - education social responsibility
KW  - corporate communication
KW  - stakeholders
ER  -