Responsabilidad social y comunicación institucional en los centros educativos

Corporate Social Responsibil i ty (CSR) is not a ma rketing strategy, but it requires a communication strategy for the educational institutions achievements to have a deep effect on the stakeholders lifestyles. Educational institutions are organizations with barely any tradition in corporate communi...

Full description

Saved in:
Bibliographic Details
Main Author: Martínez Domínguez, Luis Manuel
Format: Article
Language:Spanish
Published: Universidad Complutense: Facultad de Ciencias de la Información 2013
Subjects:
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=4399152
Source:Derecom, ISSN 1988-2629, Nº. 15, 2013
Tags: Add Tag
No Tags: Be the first to tag this record
Summary: Corporate Social Responsibil i ty (CSR) is not a ma rketing strategy, but it requires a communication strategy for the educational institutions achievements to have a deep effect on the stakeholders lifestyles. Educational institutions are organizations with barely any tradition in corporate communication, hindering the development of the CSR as an intrinsic characteristic of the organization. In this paper, we offer some su ggestions on how to establish effective educational corporate communication in educational institutions, allowing them to adopt this Edu cation Social Responsibility more efficiently