Responsabilidad social y comunicación institucional en los centros educativos
Corporate Social Responsibil i ty (CSR) is not a ma rketing strategy, but it requires a communication strategy for the educational institutions achievements to have a deep effect on the stakeholders lifestyles. Educational institutions are organizations with barely any tradition in corporate communi...
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Main Author: | |
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Format: | Article |
Language: | Spanish |
Published: |
Universidad Complutense: Facultad de Ciencias de la Información
2013
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Subjects: | |
Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=4399152 |
Source: | Derecom, ISSN 1988-2629, Nº. 15, 2013 |
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Summary: |
Corporate Social Responsibil
i
ty (CSR) is not a ma
rketing strategy, but it requires a
communication strategy for the educational institutions achievements to have a deep effect on
the stakeholders lifestyles.
Educational institutions are organizations with barely any tradition in
corporate communication,
hindering the development of the CSR as an intrinsic characteristic of
the organization. In this paper, we offer some su
ggestions on how to establish
effective
educational corporate communication in educational institutions, allowing them to adopt this
Edu
cation Social Responsibility more efficiently |
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