TY  - JOUR
T1  - Las universidades como instituciones de mercado
A1  - Naranjo Vélez, Edilma
PB  - Universidad de Manizales (UManizales): Centro de Investigaciones Socio-Jurídicas de la Facultad de Derecho
YR  - 2010
UL  - http://biblioteca.ararteko.eus/Record/dialnet-ar-18-ART0000376917
AB  - A reflection about the transformation that is happening in the universities is
presented, which are going from educational service institutions to marketing
institutions of the service itself. This situation should be analyzed by professors in their educational practices since every educational practice is a politics. Therefore, it is necessary that professors in their spaces ask constantly
themselves from a critical aspect about the political subject formation, the
reflections that it is causing and if he is conscious about what he is promoting
when accepting “submissively” the transformation that is happening in the
universities. The essay, which is the product of a documental transformation,
arises from the questions: Why the universities become educational marketing institutions? and, how does the transformation of the universities as marketing institutions take place?
KW  - Educación superior
KW  - Instituciones de educación superior
KW  - Mercadeo universitario
KW  - Empresa universitaria
KW  - Políticas educativas
KW  - Higher education
KW  - Higher education institutions
KW  - University marketing
KW  - University enterprise
KW  - Educational policies
ER  -