TY  - JOUR
T1  - Emprender en clave de marketing: propuestas conceptuales y prácticas
A1  - Cobo Quesada, Francisco Benjamín
PB  - Real Centro Universitario Escorial-María Cristina
YR  - 2010
UL  - http://biblioteca.ararteko.eus/Record/dialnet-ar-18-ART0000344885
AB  - The entrepreneurship characteristics can highlight the marketing discipline importance in the analysis of entrepreneur. On the one hand, a conceptual proposal is realized, drawing an analogy between the entrepreneurship and the marketing definition evolution. On the other hand, from a more practical point of view, the model of the marketing star is proposed as a checklist of the important marketing elements from an entrepreneur.
KW  - Marketing para emprendedores
KW  - Creación de empresas
KW  - Marketing relacional
KW  - Marketing for entrepreneurs
KW  - Entrepreneurship
KW  - Relationship marketing
ER  -