Análisis de la calidad percibida, imagen corporativa, satisfacción y lealtad de los clientes de los supermercados: una aplicación para un supermercado de chile
The generation of correct strategies in a context where the industrial retail competitivity is characterized by products as well as services, is an essential element to assure the companies sustainability and profitability. This path allows the understanding of the complex consumer's behaviour...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://dialnet.unirioja.es/servlet/oaiart?codigo=3005710 |
| Source: | Proyecto social: Revista de relaciones laborales, ISSN 1133-3189, Nº 12, 2008, pags. 77-102 |
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