TY - JOUR T1 - Análisis de la calidad percibida, imagen corporativa, satisfacción y lealtad de los clientes de los supermercados: una aplicación para un supermercado de chile A1 - Fuente Mella, Hanns Aníbal de la YR - 2008 UL - http://biblioteca.ararteko.eus/Record/dialnet-ar-18-ART0000308513 AB - The generation of correct strategies in a context where the industrial retail competitivity is characterized by products as well as services, is an essential element to assure the companies sustainability and profitability. This path allows the understanding of the complex consumer's behaviour that remains relevant since it forms a basis for a reliable decision taking. Considering the previous information, this study will establish through a relationship model, how the quality which a client receives while buying in a supermarket influences his satisfaction. Moreover it shows if this will generate a positive attitude in long terms, or so called customers loyalty. KW - Supermercados KW - calidad percibida KW - satisfacción del cliente KW - lealtad KW - Supermarkets KW - received quality KW - client's satisfaction KW - loyalty ER -