Análisis de la calidad percibida, imagen corporativa, satisfacción y lealtad de los clientes de los supermercados: una aplicación para un supermercado de chile

The generation of correct strategies in a context where the industrial retail competitivity is characterized by products as well as services, is an essential element to assure the companies sustainability and profitability. This path allows the understanding of the complex consumer's behaviour...

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Bibliographic Details
Main Authors: Fuente Mella, Hanns Aníbal de la, Rey Gaete, Fernando
Format: Article
Language:Spanish
Published: 2008
Subjects:
Online Access:http://dialnet.unirioja.es/servlet/oaiart?codigo=3005710
Source:Proyecto social: Revista de relaciones laborales, ISSN 1133-3189, Nº 12, 2008, pags. 77-102
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