TY  - JOUR
T1  - El sistema turístico en clave de marketing relacional: el factor relacional
A1  - Cobo Quesada, Francisco Benjamín
PB  - Real Centro Universitario Escorial-María Cristina
YR  - 2009
UL  - http://biblioteca.ararteko.eus/Record/dialnet-ar-18-ART0000291597
AB  - Tourism is characterized, by the perspective of the relationship marketing,
by the interaction, the complementarity and the cooperation. The multitude of
relations inside the tourist system is synthesized under the concept of relationship factor,
emphasizing the relations of cooperation between the tourist agents, orientated to
achieving a satisfactory tourist experience
ER  -